Adding Prestige to Your Portfolio How to Use Creative Luxury Process to Develop Products Everyone

Create high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.

Info autore

Drew Boyd is Associate Professor of Marketing and Innovation at the University of Cincinnati in Mason, Ohio. He trains, consults and speaks on the topics of innovation, persuasion and marketing strategy at Macy's, Toyota and Procter & Gamble. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development, where he also earned his first of five patents for medical devices. His work has been featured in business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.

Dettagli sul prodotto

• Autori: Drew Boyd, Boyd Drew
• Editore: Kogan Page
• Lingue: Inglese
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 03.01.2021
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing
• EAN: 9781789666113
• ISBN: 978-1-78966-611-3
• Numero di pagine: 216
• Categorie: Creativity, Brand, Product Design, Customer Experience, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Production & Operations Management, TECHNOLOGY & ENGINEERING / Industrial Design / Product, BUSINESS & ECONOMICS / Industries / Manufacturing, product development, Business innovation, business strategy, Sales & marketing, Sales and marketing, business growth, product innovation; product development; business growth; creativity; brand; prestige experience; customer experience; value marketing, prestige experience, value marketing