Organizing Marketing and Sales

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Riassunto

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Dettagli sul prodotto

• Con la collaborazione di: Per Andersson (Editore), Björn Axelsson (Editore), Christopher Rosenqvist (Editore), Bjoern Axelsson (Editore), Per (Stockholm School of Economics Andersson (Editore), Bjoern (Stockholm School of Economics Axelsson (Editore), Christopher (Stockholm School of Economics Rosenqvist (Editore), Bjorn Axelsson (Editore)
• Editore: Emerald Publishing Limited
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 31.05.2020
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing
• EAN: 9781787549715
• ISBN: 978-1-78754-971-5
• Numero di pagine: 368
• Dimensioni (della confezione): 16.5 x 24 x 2 cm
• Peso (della confezione): 606 g