Absolute Essentials of Entrepreneurship

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.



Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.



This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.

Info autore

Nerys Fuller-Love is Reader in the Business School in Aberystwyth University and has written numerous articles on entrepreneurship in refereed journals.

Riassunto

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice

Testo aggiuntivo

‘Full of relevant theory and practical examples of contemporary entrepreneurship, this book is highly recommended.’ – Ian Fillis, Professor of Entrepreneurship, Liverpool John Moores University, UK

Dettagli sul prodotto

• Autori: Nerys Fuller-Love, Nerys (Aberystwyth University Fuller-Love, Fuller-Love Nerys
• Editore: Taylor & Francis Ltd.
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 31.07.2020
• Categoria: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; Guide e manuali > Diritto, professione, finanze
• EAN: 9780367353322
• ISBN: 978-0-367-35332-2
• Numero di pagine: 114
• Serie: Absolute Essentials of Business and Economics
• Categorie: Business & Economics / General, innovation management, Economics, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Industries / General, Small businesses & self-employed, Entrepreneurship, Corporate Entrepreneurship, Business Angels, BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / Finance / General, business model innovation, SME, eu definition, Small businesses and self-employment, Business mathematics & systems, Business mathematics and systems, Entrepreneurship / Start-ups, Entrepreneurial Ecosystem, Opportunity recognition, UK government, minority entrepreneurs, MBE, IPO process, Entrepreneurial Exit, Exit Strategies, creative enterprise culture, female business leadership, startup finance strategies, small business theory applications, entrepreneurial personality traits, Bolton Report, portfolio entrepreneurs, Sir Alan Sugar, Ethnic Minority Entrepreneurs, Vat Registration, Entrepreneurial Intentions, Harvesting Strategy, Cobra Beer, Male Entrepreneurs