Entrepreneurial Marketing and International New Ventures Antecedents, Elements and Outcomes

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship.

The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets.

It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.

Info autore

Izabela Kowalik is an Associate Professor at the Department of International Marketing, Warsaw School of Economics, Poland.

Riassunto

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.

Dettagli sul prodotto

• Con la collaborazione di: Izabela Kowalik (Editore)
• Autori: Izabela Kowalik
• Editore: Taylor & Francis Ltd.
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 31.05.2020
• Categoria: Scienze sociali, diritto, economia > Economia > Economia aziendale; Guide e manuali > Diritto, professione, finanze
• EAN: 9780367456399
• ISBN: 978-0-367-45639-9
• Numero di pagine: 196
• Serie: Routledge Studies in Entrepreneurship
• Categorie: Business & Economics / General, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Industries / General, Entrepreneurship, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Finance / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / Organizational Development, International business, Organizational theory & behaviour, Sales & marketing management, Sales & marketing, Sales and marketing, Organizational theory and behaviour, Sales and marketing management, Entrepreneurship / Start-ups, SME Internationalization, qualitative quantitative analysis, international business strategy, transition economies research, cross country case studies, entrepreneurial marketing impact on SMEs, firm performance metrics