Food Advertising and Childhood Obesity - Examining Food Type, Brand Mascot Physique, Health Message, and Media

Sommario

Preface
1 Children as consumers
2 Advertising targeting children
3 Advertising and food choice
4 Stereotyping and advertising characters/mascots
5 Health messages; as a food product appeals
6 Food products placement: integration of advertising and entertainment
7 Marketing research and children
Theories and models
Bibliography
Index

Info autore

Fariba Esmaeilpour works as executive director at Salaam Avaan Institute (Guilan, Iran), a research NGO with the aim of finding ways to design effective social marketing programs targeted to children. She is also a marketing lecturer.
Mitra Shabani Nashtaee is Assistant Professor of Marketing in the Department of Business Management at Islamic Azad University (Roudbar branch, Roudbar, Iran).

Riassunto

This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

Dettagli sul prodotto

• Autori: Fariba Esmaeilpour, Fariba Shabani Nashtaee Esmaeilpour, Mitra Shabani Nashtaee, Mitra Shabani Nashtaee
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 29.02.2020
• EAN: 9780367361877
• ISBN: 978-0-367-36187-7
• Pagine: 108
• Serie: Routledge Studies in Marketing
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Advertising, Business & Economics / General, HEALTH & FITNESS / Children's Health, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, HEALTH & FITNESS / Diet & Nutrition / General, Dietetics & nutrition, Dietetics and nutrition