Food Advertising and Childhood Obesity Examining Food Type, Brand Mascot Physique, Health Message, and Media

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

Info autore

Fariba Esmaeilpour works as executive director at Salaam Avaan Institute (Guilan, Iran), a research NGO with the aim of finding ways to design effective social marketing programs targeted to children. She is also a marketing lecturer.
Mitra Shabani Nashtaee is Assistant Professor of Marketing in the Department of Business Management at Islamic Azad University (Roudbar branch, Roudbar, Iran).

Riassunto

This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

Dettagli sul prodotto

• Autori: Fariba Esmaeilpour, Mitra Shabani Nashtaee, Fariba Shabani Nashtaee Esmaeilpour, Mitra Shabani Nashtaee
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 29.02.2020
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing
• EAN: 9780367361877
• ISBN: 978-0-367-36187-7
• Numero di pagine: 108
• Serie: Routledge Studies in Marketing
• Categorie: Advertising, Business & Economics / General, HEALTH & FITNESS / Children's Health, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, HEALTH & FITNESS / Diet & Nutrition / General, Dietetics & nutrition, Dietetics and nutrition