Tourism Marketing A Collaborative Approach

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.

Info autore

Alan Fyall is Associate Dean of Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, and is a member of the University of Central Florida's National Center for Integrated Coastal Research. His current research interests relate to coastal tourism and destination resilience in Florida and the Caribbean. Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 PhDs in the UK, India, France, South Africa, Australia, Hong Kong and Malaysia. He has organized a number of international conferences and workshops for academic, professional and governmental audiences and is frequently invited to deliver keynote addresses. He is the editor of Elsevier's Journal of Destination Marketing & Management and sits on the editorial boards of many leading journals.

Dettagli sul prodotto

• Autori: Alan Fyall, Brian Garrod, Dr Alan Fyall
• Editore: Channel View Publications
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 01.12.2004
• Categoria: Scienze sociali, diritto, economia > Economia > Altro; Viaggi > Guide turistiche > Mondo, Artide, Antartide
• EAN: 9781873150900
• ISBN: 978-1-873150-90-0
• Numero di pagine: 400
• Dimensioni (della confezione): 16.1 x 24 x 2.6 cm
• Peso (della confezione): 763 g
• Serie: Aspects of Tourism > 18
• Categorie: Reisen und Urlaub, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, TRAVEL / General, LANGUAGE ARTS & DISCIPLINES / General, Travel - General, collaboration marketing, collaborative marketing strategies, competitive marketing strategies