Museums and Millennials Engaging the Coveted Patron Generation

Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

Info autore

Jaclyn Spainhour is a proud millennial and the Director of the Hunter House Victorian Museum in Norfolk, Virginia. A graduate of Old Dominion University, Jaclyn spent time as an adjunct instructor of history at both her alma mater and Tidewater Community College. She serves on the Board of Directors of the Victorian Society in America as the Chair of its Book Awards Committee and the copy editor of the society’s journal 19th Century. Jaclyn was chosen by the Virginia Association of Museums as a Leadership and Advocacy Fellow for 2019, wherein she will develop a webinar focused on the relationship between autism spectrum disorder and inclusivity in the museum world. Her first publication Gilded Age Norfolk, Virginia: Tidewater Wealth, Industry, and Propriety was published in 2015 and serves as a local history text highlighting the importance of the Hunter House Victorian Museum in the local historical landscape.

Dettagli sul prodotto

• Autori: Jaclyn Spainhour
• Editore: Rowman and Littlefield
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 31.10.2019
• Categoria: Scienze umane, arte, musica > Arte > Tematiche generali, enciclopedie; Scienze sociali, diritto, economia > Economia > Altro
• EAN: 9781538118573
• ISBN: 978-1-5381-1857-3
• Numero di pagine: 138
• Serie: American Association for State; American Association for State & Local History; American Association for State and Local History
• Categorie: Museum Marketing, BUSINESS & ECONOMICS / Management, ART / Museum Studies, Management & management techniques, Management and management techniques, Museology & heritage studies, Museology and heritage studies, Marketing to Millennials, Museum Fundraising, Museum Engagement, Historic House Fundraising, Historic House Marketing