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Klappentext Strategic alliances are increasingly common! as many organizations look towards various partnering arrangements. This second edition of Strategies of Cooperation extends the first edition's clear and comprehensive survey of strategic alliances. Presenting different disciplinary perspectives (economics! strategy! organization theory) and numerous examples from the corporate world. The text has been thoroughly revised and updated! taking account of new theoretical models! and its coverage of case studies has been extended. It will be ideal for business students and managers alike wishing to understand the challenges of managing alliances. Zusammenfassung Providing a comprehensive survey of strategic alliances, this book presents different disciplinary perspectives (economics, strategy, organization theory), and many examples from the corporate world. It is useful for business students and managers wishing to understand the challenges of managing alliances. Inhaltsverzeichnis 1. Introduction ; PART I: THEORY AND COOPERATIVE STRATEGIES ; 2. Economic Perspectives and Motivations ; 3. Organizational Perspectives and Motivations ; 4. Social Relationships and Trust in Cooperative Strategies ; PART II: BUILDING COOPERATIVE STRATEGIES ; 5. The Process of Alliance Strategy ; 6. Partner and Form Selection ; 7. Networks and Virtuality ; PART III: MANAGING COOPERATION ; 8. General Management ; 9. Ownership! Control! and Governance ; 10. Learning and Information Management in Cooperative Ventures ; 11. Human Resource Management ; 12. Culture ; 13. Emerging Markets ; PART IV: SUCCESS! FAILURE! AND CHANGE IN COOPERATIVE STRATEGIES ; 14. Success and Failure in Alliances ; 15. Evolution and Change in Alliances ; 16. Conclusions and the Future
