Routledge Companion to Business in Africa

Sommario

Part I: Business and the African Environment Part II: Business Relationships Part III: Contexts and Strategies

Info autore

Sonny Nwankwo is Professor of Marketing at the University of East London, UK.
Kevin Ibeh is Professor of Marketing and International Business at Birkbeck, University of London, UK.

Riassunto

This compendium of scholarship sheds new light on the socio-cultural and historical underpinnings of business in Africa and highlights the relevant theories and models behind contemporary business practice in the region. Also examined are the constraints on business activities in Africa and the emerging 'best practice' for redressing their real and potential impacts.

Testo aggiuntivo

'Refreshing in its breadth and depth of coverage of the business landscape both in Africa and on Africa.' - Professor Gerry Nkombo Muuka, Associate Dean in the College of Business at Murray State University in Kentucky, USA
'The Routledge Companion to Business in Africa offers a wide-ranging and authoritative evaluation of the current state of play and is an effective antidote to an academic literature which neglects the continent. Entrepreneurship, finance, markets and the business environment are amongst the topics expertly covered with an underlying theme concerned with policy formation and sustainable development. This companion fills a big gap in our knowledge and understanding of Africa.' - Janet Druker, Professor, University of Westminster, UK

Dettagli sul prodotto

• Autori: Sonny (University of East London Nwankwo, Sonny Ibeh Nwankwo
• Con la collaborazione di: Kevin Ibeh (Editore), Kevin (University of Strathclyde Ibeh (Editore), Ibeh Kevin (Editore), Sonny Nwankwo (Editore), Sonny (University of East London Nwankwo (Editore), Nwankwo Sonny (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.09.2018
• EAN: 9781138363045
• ISBN: 978-1-138-36304-5
• Pagine: 596
• Serie: Routledge Companions in Business, Management and Accounting; Routledge Companions in Business, Management and Marketing
• Categorie: Scienze sociali, diritto, economia > Economia > Economia internazionale; Business & Economics / General, BUSINESS & ECONOMICS / International / General, Africa, International business, Regional Studies, Regional / International studies