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Informationen zum Autor Dr. Jürgen Meffert is a Senior Partner in the McKinsey Düsseldorf office. He is both the Director of Digital McKinsey in the area of B2B, and founder of McKinsey's initiative for SME growth companies. He advises several leading global firms in the telecommunications, high-tech, and media industries, and has overseen extensive transformation programs in various fields, from growth and innovation strategies, marketing, and sales through to processes and organization. Anand Swaminathan is a Senior Partner in the McKinsey San Francisco office. He is a leader at the intersection of Digital McKinsey and McKinsey New Ventures and focuses on helping organizations across industries leverage technology and digital capabilities to evolve their operating models, transform their businesses to effectively serve their customers, and scale operations efficiently. For over 20 years he has focused on serving clients in the financial services, technology, retail, and industrial sectors. In 2015 Anand was named to Fortune magazine's 40 under 40 most influential young people in business. Klappentext Praise for DIGITAL @ SCALE "The digital transformation IS changing every business, so get on board. Digital @ Scale gives you the playbook on how to unlock the full value of digital across the organization." -- Chip Bergh , president and CEO, Levi Strauss & Co. "The authors have successfully captured the essence of what it takes to become a successful digital organization by using a range of different digital transformation examples across industries." -- Ryan McInerney , president of Visa Inc. "This book is a practical guide for senior executives on how successful digital transformations need to get done to deliver impact at scale." -- Gokul Rajaram , head of product engineering at Square and "Godfather" of AdSense at Google "Digital transformation in any organization requires a holistic change to capture the opportunities new technologies enable. This book illustrates how to envision, motivate, and successfully drive this type of change at scale." -- Adam Messinger , former chief technology officer at Twitter Digitization is changing our world and the fundamentals of business faster than many expected. These dramatic changes require a substantial transformation of your organization. McKinsey senior partners Jürgen Meffert and Anand Swaminathan show, together with over 20 digital experts, how you and your company can successfully master the art of digital transformation at scale. Zusammenfassung A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Inhaltsverzeichnis Preamble: Thinking Digital ix 1 Digital Is Changing Our World, Quickly and Irreversibly 1 1.1 What Is a Digital Transformation? 1 1.2 Established Market Definitions Don't Apply Anymore 7 1.3 The Pace of Change Is Increasing Exponentially 11 1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction 13 2 Digitization Requires Fundamental Renewal: Digital@Scale 15 2.1 Why? Things Are Going Well, So Why Do We Need to Change? 16 2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived? 20 2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation? 22 2.4 Cargo Cults Don't Work 23 3 Why? The Clock Is Ticking 26 3.1 Creating a Sense of Urgency: How Urgent Is Digitization? 27 3.2 Determining the Kind of Change Required 33 3.3 Identifying Relevant Assets 37 3.4 Determining the Aspiration Level for the Transformation 40 Conclusion: Bring on the New Ecosystems 41 4 What? Doing the Right Thing...
