This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible.
Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project.
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Harvey Maylor is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK.
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The fully updated new edition is perfect for UG and PG students of business & management wishing to understand the research process. It enables students to develop the skills to carry out rigorous research using a structured approach to the research process, from defining the research question, the selection of methods, to producing a final report.
