Entertainment Management - Towards Best Practice

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.

Riassunto

Following on from The Entertainment Industry: An Introduction, this book takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, reflecting the knowledge students will need for entertainment management.

Dettagli sul prodotto

• Con la collaborazione di: S. Moss (Editore), Stuart Moss (Editore), Stuart (Leeds Metropolitan University Moss (Editore), Ben Walmsley (Editore), Ben (University of Leeds Walmsley (Editore)
• Editore: Cabi
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 25.07.2014
• EAN: 9781780640235
• ISBN: 978-1-78064-023-5
• Pagine: 328
• Dimensioni: 188 mm x 244 mm x 20 mm
• Peso: 916 g
• Serie: CABI Tourism Texts; CABI Tourism Texts
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche