Design and the Creation of Value

John Heskett was a pioneering British design historian, with a particular interest in design and economics.Design and the Creation of Value'' publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design''s role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory.Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.>

Dettagli sul prodotto

• Autori: John Heskett, Heskett John
• Con la collaborazione di: Clive Dilnot (Editore), Suzan Boztepe (Editore), Clive (Parsons The New School for Design Dilnot (Editore), Dilnot Clive (Editore), Boztepe Suzan (Editore)
• Editore: Bloomsbury Academic
• Lingue: Inglese
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 28.02.2017
• Categoria: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; Scienze umane, arte, musica > Arte > Architettura d'interni, design
• EAN: 9781474274296
• ISBN: 978-1-4742-7429-6
• Numero di pagine: 248
• Dimensioni (della confezione): 15.6 x 23.2 x 1.4 cm
• Categorie: Product Design; DESIGN / Product