Western European Perspectives on the Development of Public Relations Other Voices

Informationen zum Autor Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow. Klappentext The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe. Zusammenfassung The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books! five of which will cover continental and regional groups. This book in the series focuses on Western Europe. Inhaltsverzeichnis Introduction; Tom Watson 1. Austria; Astrid Spatzier 2. France; Bruno Chaudet, Valérie Carayol and Alex Frame 3. Finland; Elina Melgin 4. Germany; Günter Bentele 5. Greece; Anastasios Theofilou 6. Italy; Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland; Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia; Larsåke Larsson, Tor Bang, and Finn Frandsen 9. Spain; Natalia Rodriguez-Salcedo and Jordi Xifra 10. United Kingdom; Jacquie L'Etang

Dettagli sul prodotto

• Con la collaborazione di: Tom Watson (Editore), T. Watson (Editore), Watson (Editore), T Watson (Editore)
• Autori: Tom Watson
• Editore: Palgrave UK
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 08.04.2015
• Categoria: Scienze sociali, diritto, economia > Economia > Economia politica
• EAN: 9781137427496
• ISBN: 978-1-137-42749-6
• Numero di pagine: 160
• Serie: National Perspectives on the Development of Public Relations; National Perspectives on the D; National Perspectives on the Development of Public Relations; National Perspectives on the D
• Categorie: Marketing, Wirtschaftswissenschaft, C, Marketing und Vertrieb, Internationale Wirtschaft, Internationales Management, Leadership, Economics, Market research, Business Strategy/Leadership, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Marketing / General, Corporate Communication, BUSINESS & ECONOMICS / Management, Business / Economics / Finance, BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Development / Economic Development, Business & management, International business, Economics, general, Corporate Communication/Public Relations, Sales & marketing, Management science, Development Economics, Development economics & emerging economies, International business enterprises, Business Strategy and Leadership, Palgrave Business & Management Collection, BUSINESS & ECONOMICS / International / Economics & Trade, development;Germany;public relations, Geschäftskommunikation, Etikette und Präsentation