Corporate Discourse

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.>

Info autore

Ruth Breeze is Full Professor at the University of Navarra and the PI of the Public Discourse research group (Universidad de Navarra, Spain). She is the author of Corporate Discourse (Bloomsbury, 2015) and Rethinking Academic Writing for the European University.

Dettagli sul prodotto

• Autori: Ruth Breeze, Breeze Ruth
• Con la collaborazione di: Ken Hyland (Editore)
• Editore: Bloomsbury Academic
• Lingue: Inglese
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 26.02.2015
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Scienze umane, arte, musica > Scienze linguistiche e letterarie > Altre lingue / altre letterature
• EAN: 9781474222877
• ISBN: 978-1-4742-2287-7
• Numero di pagine: 224
• Serie: Bloomsbury Discourse; Bloomsbury Discourse
• Categorie: BUSINESS & ECONOMICS / Business Communication / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics, Business communication & presentation, Business communication and presentation, Semantics, discourse analysis, stylistics, Semantics, discourse analysis, etc