Eastern European Perspectives on the Development of Public Relations Other Voices

"The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history ofpublic relations freed from those influences.The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches"--

Info autore

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK, and Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Dettagli sul prodotto

• Autori: Tom Watson
• Con la collaborazione di: Tom Watson (Editore), T. Watson (Editore), Watson (Editore), T Watson (Editore)
• Editore: Palgrave UK
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 19.08.2014
• Categoria: Scienze sociali, diritto, economia > Economia > Economia internazionale
• EAN: 9781137404244
• ISBN: 978-1-137-40424-4
• Numero di pagine: 138
• Serie: National Perspectives on the Development of Public Relations; National Perspectives on the D; National Perspectives on the Development of Public Relations; National Perspectives on the D
• Categorie: Marketing, C, Marketing und Vertrieb, Strategisches Management, Internationale Wirtschaft, Internationales Management, Leadership, Market research, Business Strategy/Leadership, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Marketing / General, Corporate Communication, BUSINESS & ECONOMICS / Management, Business / Economics / Finance, BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Development / Economic Development, International business, International Economics, business strategy, Corporate Communication/Public Relations, Sales & marketing, Management science, Development Economics, Development economics & emerging economies, International business enterprises, Business Strategy and Leadership, Palgrave Business & Management Collection, BUSINESS & ECONOMICS / International / Economics & Trade, development;Eastern Europe;public relations, Geschäftskommunikation, Etikette und Präsentation