Relationship Marketing Dialogue and Networks in the E-Commerce Era

Explores the concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. This book also explores the concept in theory and practice for use in the e-commerce era.

Dettagli sul prodotto

• Autori: Richard J. Varey
• Editore: Wiley, John and Sons Ltd
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 04.10.2002
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing
• EAN: 9780470843413
• ISBN: 978-0-470-84341-3
• Numero di pagine: 240
• Categorie: Marketing; E-Commerce; Wissensmanagement