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Klappentext The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context. Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured. Zusammenfassung Provides Masters level marketing students and practitioners in the hospitality industry with a major reference and resource book on key topics and best practices in various facets of strategic management. Inhaltsverzeichnis List of Contributors of Featured Chapters and Commentaries Preface Acknowledgments Introduction - Cathy A. Enz Part I. The Strategic Management Process/Strategic Analysis 1. Creating a Strategic Direction: Visions and Values - Paul Olk, Peter Rainsford, and Tsungting Chung 2. Strategic Analysis for the Hospitality Industry - Jeffrey S. Harrison 3. Competitive Edge: A Strategic Management Model - T. Russell Crook, David J. Ketchen, Jr., and Charles C. Snow 4. Using Tourist Travel Habits and Preferences to Assess Strategic Destination Positioning: The Case of Costa Rica - Zhaoping Liu, Judy A. Siguaw and Cathy A. Enz 5. Text Mining for the Hotel Industry - Kin-Nam Lau, Kam-Hon Lee, and Ying Ho 6. Commentary: The Frameworks and Initial Steps of the Strategic Management Process in Hospitality and Tourism - Zhaoping Liu Part II. Analysis of the Environment and Key Stakeholders 7. Choice Models and the Hospitality Business Environment - Rohit Verma 8. Hotel Reform in China: A SWOT Analysis - Larry Yu and Gu Huimin 9. European Hoteliers¿ Environmental Attitudes: Greening the Business - Paulina Bohdanowicz 10. From Maverick to Mafia to MBA: Gaming Industry Leadership in Las Vegas From 1931 Through 2007 - Bo J. Bernhard, Michael S. Green, and Anthony F. Lucas 11. The Risk to the American Fast-Food Industry of Obesity Litigation - William B. Werner, Andrew Hale Feinstein, and Christian E. Hardigree 12. Let Me Count the Words: Quantifying Open-Ended Interactions With Guests - Madeleine Pullman, Kelly McGuire, and Charles Cleveland 13. Singapore's Tourism Industry: How Its Strengths Offset Economic, Social, and Environmental Challenges - Rex S. Toh, Habibullah Khan, and Karen Lim 14. Commentary: The Macroenvironment of Tourism - Juergen Gnoth Part III. Creating Competitive Advantage 15. On the Importance of Market Identification - Jin-Young Kim and Linda Canina 16. Why Restaurants Fail - H. G. Parsa, John T. Self, David Njite, and Tiffany King 17. Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands? - Chekitan Dev, Kevin Zheng Zhou, Jim Brown, and Sanjeev Agarwal 18. Information Technology in Hotel Management: A Framework for Evaluating the Sustainability of IT-Dependent Competitive Advantage - Gabriele Piccoli 19. Creating a Competitive Advantage by Building Resource Capability: The Case of Outback Steakhouse Korea - Cathy A. Enz 20. Commentary: Competitive Dynamics and Creating Sustainable Advantage - Cathy A. Enz Part IV. Service Strategies, Customers, and Branding 21. Strategic Experiential Branding in the Hospitality Industry - Jordan L. LeBel, Laurette Dubé, Donna Sears, ...
