Marketing for Scientists How to Shine in Tough Times

Informationen zum Autor Marc J. Kuchner is a staff scientist at NASA's Goddard Space Flight Center. He has contributed to more than one hundred research papers and published articles in journals including the Astrophysical Journal , Nature , and Astrobiology . He is also a successful country music songwriter. Klappentext Provides detailed advice about how to land a good scientist job! win funding! and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour! not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself. Zusammenfassung Provides detailed advice about how to land a good scientist job! win funding! and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour! not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.

Dettagli sul prodotto

• Autori: Marc J Kuchner, Marc J. Kuchner, Kuchner Marc J.
• Editore: Island Press
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 15.11.2011
• Categoria: Guide e manuali > Libri sul benessere, vita quotidiana > Condotta di vita, auto-realizzazione; Scienze naturali, medicina, informatica, tecnica > Scienze naturali, tematiche generali
• EAN: 9781597269940
• ISBN: 978-1-59726-994-0
• Numero di pagine: 248
• Categorie: SCIENCE / Research & Methodology; Scientific research; Science Funding & Policy; Science funding and policy