Unselling The New Customer Experience

Suggests that the most important part of sales is creating repeat customers by becoming a company that the consumer can depend on through customer service, support, branding, experiences, and product quality.

Relazione

"Through this book you'll learn the secrets of what really influences purchasers' decisions by taking a wider view of the sales process" (Talk Business, March 2015)

Dettagli sul prodotto

• Autori: Scott Stratten, Scot Stratten, Alison Kramer, Scott Kramer Stratten, Stratten Scott, Kramer Alison, S Stratten, Alison Stratten Kramer
• Editore: Wiley, John and Sons Ltd
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 31.10.2014
• Categoria: Scienze sociali, diritto, economia > Economia > Management
• EAN: 9781118943007
• ISBN: 978-1-118-94300-7
• Numero di pagine: 240
• Categorie: Marketing, Branding, Customer Experience, Kundenzufriedenheit, Reputation Management, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Customer Relations, Business / Economics / Finance, social media marketing, brand management, Business & management, sales, brand strategy, social media strategy, sales management, Consumer behavior, Wirtschaft u. Management, Marketing & Sales, Marketing u. Vertrieb, brand perception, email marketing, customer relations, marketing techniques, marketing approach, marketing skills, marketing tips, brand reach, experience marketing, courting demographics, brand exposure, reputation strategy, Alison Kramer, consumer demands, consumer relations, consumer marketplace, UnMarketing, scott stratten, marketing reach, unsell