Blue Ocean Strategy, Expanded Edition How to Create Uncontested Market Space and Make the Competition

An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing.

Dettagli sul prodotto

• Autori: W. Chan Kim, Renee Mauborgne, W Chan Mauborgne Kim, Renée Mauborgne, W Cha Kim, Renée A. Mauborgne, W Chan Kim
• Editore: Harvard Business Review Press
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 20.01.2015
• Categoria: Scienze sociali, diritto, economia > Economia
• EAN: 9781625274496
• ISBN: 978-1-62527-449-6
• Numero di pagine: 256
• Dimensioni (della confezione): 16.6 x 24.3 x 2.7 cm
• Serie: Harvard Business School Press
• Categorie: BUSINESS & ECONOMICS / Leadership; BUSINESS & ECONOMICS / Industries / General; BUSINESS & ECONOMICS / Strategic Planning