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Informationen zum Autor Luke Dormehl Klappentext On 26 May 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices not to mention its iTunes iBook and App Store - have influenced nearly every facet of our lives and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall) and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos to the "iPod moment" and global domination leaving you with a deep understanding of how it was created why it has flourished and where it might be going next. - "A gripping and often hilarious study of how a bunch of rebels came to influence all our lives. In the words of nerds, this is an impossibly awesome piece of work." --Simon Garfield Zusammenfassung But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?
