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A revised edition of the bestselling classic
This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
Info autore
Andrew Campbell is director of the Ashridge Strategic Management Centre in London and is acknowledged as leading thinker on issues of corporate strategy and organization. The Centre conducts research on large divisionalized companies. It is part of the Ashridge Trust, one of the world's top schools for executive education and development. Prior to establishing the Centre in 1987, the author was Fellow at the Centre for Business Strategy at London Business School.
Michael Goold is director of the Ashridge Strategic Management Centre in London and is acknowledged as leading thinker on issues of corporate strategy and organization.
The Centre conducts research on large divisionalized companies. It is part of the Ashridge Trust, one of the world's top schools for executive education and development. Prior to establishing the Centre in 1987, the author was Fellow at the Centre for Business Strategy at London Business School. He haswritten numerous books together including Strategies and Styles, Corporate Level Strategy and Synergy.
Riassunto
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.
Testo aggiuntivo
"The strength of this important book is in its unmistakable authority." (Developing Leaders, August 2014)
Relazione
"The strength of this important book is in its unmistakable authority." (Developing Leaders, August 2014)
