Trends and Issues in Global Tourism 2011

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management.

Info autore

Dr. Roland Conrady ist Professor für BWL an der FH Heilbronn.

Riassunto

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

Dettagli sul prodotto

• Con la collaborazione di: Buck (Editore), Rolan Conrady (Editore), BUCK (Editore), Roland Conrady (Editore), Martin Buck (Editore)
• Editore: Springer, Berlin
• Lingue: Inglese
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 18.11.2010
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche
• EAN: 9783642177668
• ISBN: 978-3-642-17766-8
• Numero di pagine: 342
• Illustrazioni: XXVI, 342 p.
• Altezza (della confezione): 23.5 cm
• Peso (della confezione): 682 g
• Serie: Trends and Issues in Global Tourism; Trends and Issues in Global Tourism
• Categorie: Management, B, Business and Management, tourism, Economic Geography, Regional Studies, Political Economy, Industries, Regional/Spatial Science, Regional and Spatial Economics, regional economics, Tourism Management, Management science, Spatial economics, Human Geography