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Informationen zum Autor Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research. Klappentext Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.To facilitate discussion and expose readers to all sides of each debate, chapters are organized in a unique 'point/counterpoint' format. It explores controversial topics such as alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; the use of stereotypes in advertising; and the evolution of industry channels, including Direct to Consumer (DTC) pharmaceutical advertising, product placement in various media, and the increasing intrusiveness of Internet marketing forms. Engaging and thought-provoking, Advertising and Society is an invaluable resource to stimulate thinking while revealing the controversies, complexities, and ethics of the most contentious issues in contemporary advertising. Zusammenfassung Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Inhaltsverzeichnis Notes on Contributors viii1 Introduction: Why Does Everyone Have an Opinion about Advertising? 1Carol J. PardunPart I Enduring Issues 72 The Economic Impact of Advertising 9ARGUMENT C. Ann Hollifield 12Advertising lowers prices for consumers 12COUNTERARGUMENT Penny Abernethy 17Advertising makes products more expensive 173 Advertising to Children 24ARGUMENT J. Walker Smith 28Children are smarter than we think. Let's respect them as the consumers they are! 28COUNTERARGUMENT Dan Panici 34Children need more protection from advertising! 344 Political Advertising 43ARGUMENT Anne Johnston 45What's so positive about negative advertising? 45COUNTERARGUMENT Albert R. Tims 52Why negative political advertising is bad advertising 525 Tobacco Advertising 61ARGUMENT R. Michael Hoefges 64The strong First Amendment right to promote lawful productsCOUNTERARGUMENT Timothy Dewhirst 74Rationales for the regulation of tobacco advertising and promotion 746 Alcohol Advertising 84ARGUMENT Jon P. Nelson 87Not so fast! Evidence-informed alcohol policy requires a balanced review of advertising studies 87COUNTERARGUMENT Esther Thorson 96Abandonment of alcohol advertising regulation carries a high social cost 967 Sex in Advertising 106ARGUMENT Tom Reichert 108Sex in advertising: No crime here! 108COUNTERARGUMENT Kathy Roberts Forde 113Using sex in advertising is never a good idea 1138 Stereotypes in Advertising 121ARGUMENT Jane Marcellus 124What's the harm in advertising stereotypes? 124COUNTERARGUMENT Margaret Morrison 130Stereotypes are a necessary and appropriate strategy for advertising 130Part II Emerging Issues 1359 Direct-to-Consumer Pharmaceutical Advertising 137ARGUMENT Beth E. Barnes 139Doctor knows best: Why DTC advertising of prescription medications is bad for patients 139COUNTERARGUMENT 1 Michael L. Capella and Charles R. Taylor 146Pharmaceutical DTC advertising provides valuable information to health-care consumers 146COUNTERARGUMENT 2 Debbie Treise and Wan Seop Jung 154Feel empowered! Enhanced health knowledge! 15410 Hyper-Niche Markets and Advertising 161ARGUMENT Joe Bob Hester 164Hyper-targeted and social: Why Facebook advertising may be advertising at its best 164COUNTERARGUMENT Tom Weir 169Today is the new 1984: Big Brother is not only watching you - he is selling to you 1...
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"I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, the social sciences or any other related field where the impact of advertising is felt in society. This book is a challenging guide for reconsidering the student s own viewpoints about advertising, and enhancing their ability to think critically about the issues surrounding this controversial topic." ( Blog Business World , 24 September 2013)
