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Search result (Handel und Internationales Marketing Retailing and International Marketing)

Theresia Mennekes - Digital Transformation in Retail A Comprehensive Analysis of Technology Acceptance and Consumer Behavior
Theresia Mennekes Digital Transformation in Retail English 18.12.2025 Paperback / Softback CHF 135.00 6-7 weeks
Marius Müller - Strategic Management of International E-Commerce Firms A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance
Marius Müller Strategic Management of International E-Commerce Firms English 08.11.2025 Paperback / Softback CHF 135.00 6-7 weeks
Nele Jacobs - Strategic Orientations and Innovativeness of Multinational Corporations A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context
Nele Jacobs Strategic Orientations and Innovativeness of Multinational Corporations English 26.08.2025 Paperback / Softback CHF 135.00 6-7 weeks
Jan-Lukas Selter - Acceptance and Resistance of Innovative Technologies Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability
Jan-Lukas Selter Acceptance and Resistance of Innovative Technologies English 26.07.2025 Paperback / Softback CHF 147.00 6-7 weeks
Lukas Zimmer - Consumer Responses to Corporate Responsibility and Branding The Roles of Multinational Corporations' Media Investments, National Institutions and Internet Penetration
Lukas Zimmer Consumer Responses to Corporate Responsibility and Branding English 24.05.2025 Paperback / Softback CHF 147.00 6-7 weeks
Nils Fränzel - Customer Experience in the Context of Omnichannel Retailing Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
Nils Fränzel Customer Experience in the Context of Omnichannel Retailing English 08.05.2025 Paperback / Softback CHF 147.00 6-7 weeks
Tobias Röding - Technology-Oriented Customer Touchpoints in Context of Services in Retailing A Differentiated Analysis on Social Presence and Privacy Calculus
Tobias Röding Technology-Oriented Customer Touchpoints in Context of Services in Retailing English 01.05.2023 Paperback / Softback CHF 116.00 1-2 weeks
Rober Rollin, Robér Rollin - Essays on congruence theory in marketing Special focus on digital products and webstores
Rober Rollin, Robér Rollin Essays on congruence theory in marketing English 01.02.2023 Paperback / Softback CHF 69.00 4-7 working days
Carolina Sinning - International Strategic Management of Brands and Online Firms Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Carolina Sinning International Strategic Management of Brands and Online Firms English 01.08.2022 Paperback / Softback CHF 134.00 4-7 working days
Anne Fota - Online Shopping Intentions Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Anne Fota Online Shopping Intentions English 22.06.2022 Paperback / Softback CHF 134.00 4-7 working days
Katja Wagner - Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Katja Wagner Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels English 30.12.2021 Paperback / Softback CHF 134.00 4-7 working days
Amelie Winters - Omni-Channel Retailing An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Amelie Winters Omni-Channel Retailing English 07.12.2021 Paperback / Softback CHF 158.00 4-7 working days
Christine Hobelsberger - Restructuring of Food Retail Markets in Countries of the Global South The Case of Emerging Supermarkets in Dhaka, Bangladesh
Christine Hobelsberger Restructuring of Food Retail Markets in Countries of the Global South English 04.04.2021 Paperback / Softback CHF 158.00 4-7 working days
Florian Neus - Event Marketing in the Context of Higher Education Marketing and Digital Environments
Florian Neus Event Marketing in the Context of Higher Education Marketing and Digital Environments English 01.04.2020 Paperback / Softback CHF 116.00 4-7 working days
Florentine Frentz - The Pursuit of Food Well-Being The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing
Florentine Frentz The Pursuit of Food Well-Being English 01.01.2020 Paperback / Softback CHF 134.00 1-2 weeks
Frederic Nimmermann - Congruency, Expectations and Consumer Behavior in Digital Environments
Frederic Nimmermann Congruency, Expectations and Consumer Behavior in Digital Environments English 01.12.2019 Paperback / Softback CHF 69.00 4-7 working days
Lukas Morbe - International Retailers' Performance in Host Countries The Roles of Strategies, Consumer Perceptions and the Local Environment
Lukas Morbe International Retailers' Performance in Host Countries English 01.01.2018 Paperback / Softback CHF 70.00 6-7 weeks
Matthias Schu - Online Growth Options for Retailers Three Essays on Domestic and International Growth Strategies with Online Retailing
Matthias Schu Online Growth Options for Retailers English 01.01.2018 Paperback / Softback CHF 70.00 6-7 weeks
Cathrin Huber - The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Cathrin Huber The Corporate Reputation of Multinational Corporations English 07.11.2017 Paperback / Softback CHF 69.00 1-2 weeks
Matthias Schu - Online Growth Options for Retailers Three Essays on Domestic and International Growth Strategies with Online Retailing
Matthias Schu Online Growth Options for Retailers English 30.06.2017 Hardback CHF 70.00 6-7 weeks