Read more
Informationen zum Autor John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley. Klappentext Tap the Power of Alliance Networks Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which todays companies are realizing growth. In The Power of Two, two acknowledged business-alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, its the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available. Zusammenfassung This work shows how companies can develop fluid networks and relationships so that they can respond quickly to market opportunities by forming collaborations! with other companies. It shows why companies should start building alliances in order to survive. Inhaltsverzeichnis 1. The Magic Number. 2. The Advantages of Joining the Power of Two Movement. 3. An Overview of the Alliance Process. 4. Leveraged Networks. 5. The Alliance Champion. 6. Allaince Analysis. 7. Cocreating Business Oppotunities. 8. Rules of Engagement. 9. Trust. 10. Cultural Criteria. 11. The Future of Alliances.
