Practice of Public Relations

Klappentext Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Zusammenfassung Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Inhaltsverzeichnis Introduction; Public relations in action; Media relations; Other media of public relations exhibitions, words and images; Public affairs and corporate relations; Public relations and marketing; Public relations in central government; Public relations in local government; Public relations in the non-commercial sector; Parliamentary relations and lobbying; Consultancy public relations; Ethics and codes of professional conduct; Legal aspects of public relations practice; International public relations; Crisis management; Sponsorship; Education, training and career prospects.

Product details

• Authors: Black Sam, Sam Black
• Assisted by: Sam Black (Editor)
• Publisher: ELSEVIER SCIENCE BV
• Content: Book
• Product form: Paperback / Softback
• Publication date: 24.04.1995
• Subject: Social sciences, law, business > Business > Advertising, marketing
• EAN: 9780750623186
• ISBN: 978-0-7506-2318-6
• Pages: 216
• Subjects: Business & Economics / General; Public Relations; BUSINESS & ECONOMICS / Public Relations; BUSINESS & ECONOMICS / Marketing / General