Cim Coursebook Stakeholder Marketing

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

Product details

• Authors: Michelle Gledhill, Gledhill Michelle
• Publisher: ELSEVIER SCIENCE BV
• Content: Book
• Product form: Paperback / Softback
• Publication date: 18.06.2010
• Subject: Social sciences, law, business > Business > Advertising, marketing
• EAN: 9780080966267
• ISBN: 978-0-08-096626-7
• Pages: 248
• Series: Butterworth-Heinemann
• Subjects: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, marketing mix, Relationship marketing, Sales & marketing management, Sales and marketing management, organisational communication, Stakeholder engagement, Uncertainty Avoidance, Communications mix, opinion leaders, Sales Promotion, SPC, business case studies, Superb, UK Business, stakeholder analysis, TV chef, Crl, PR Practitioner, Free Documentation Licence, GNU Free Documentation Licence, Barmy Army, marketing qualifications study, advanced stakeholder marketing concepts, marketing strategy theory, Comparative Reference Groups, Reference Groups Influence, PR Activity, LCD Technology, Classic Market Relationships, KMV, Low Involvement Purchases, Supplier Customer Dyad, Hazards Risk Management, Decision Making Unit