Fr. 59.90

Cim Coursebook Stakeholder Marketing

English · Paperback / Softback

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Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

Product details

Authors Michelle Gledhill
Languages English
Product format Paperback / Softback
Released 18.06.2010
EAN 9780080966267
ISBN 978-0-08-096626-7
No. of pages 248
Series Butterworth-Heinemann
Subject Social sciences, law, business > Business > Advertising, marketing

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