Fr. 66.00

Michelle Gledhill, Gledhill Michelle

Cim Coursebook Stakeholder Marketing

English · Paperback / Softback

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Description

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

Product details

Authors	Michelle Gledhill, Gledhill Michelle
Publisher	ELSEVIER SCIENCE BV

Languages	English
Product format	Paperback / Softback
Released	18.06.2010

EAN	9780080966267
ISBN	978-0-08-096626-7
No. of pages	248
Series	Butterworth-Heinemann
Subjects	Social sciences, law, business > Business > Advertising, marketing BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management

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