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Lynette Padwa, Chris St Hilaire, Chris St. Hilaire

27 Powers of Persuasion

English · Hardback

Description

With provocative excerpts from focus groups and courtroom testimony and behind-the-scenes insights from top political operatives, a guide to the art of persuasion explains how to unite with an audience, not conquer it; use language that lets people agree with you on their terms; get people to feel good about seeing things your way; and much more.

Product details

Authors	Lynette Padwa, Chris St Hilaire, Chris St. Hilaire
Publisher	Penguin Books USA

Languages	English
Product format	Hardback
Released	07.09.2010

EAN	9780735204515
ISBN	978-0-7352-0451-5
Dimensions	150 mm x 218 mm x 20 mm
Series	Prentice Hall USA Prentice Hall USA
Subject	Social sciences, law, business > Business

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