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Lynette Padwa, Chris St Hilaire, Chris St. Hilaire 27 Powers of Persuasion English · Hardback

Description

With provocative excerpts from focus groups and courtroom testimony and behind-the-scenes insights from top political operatives, a guide to the art of persuasion explains how to unite with an audience, not conquer it; use language that lets people agree with you on their terms; get people to feel good about seeing things your way; and much more.

Product details

Authors	Chris St Hilaire, Lynette Padwa, Chris St. Hilaire
Publisher	Penguin Books USA

Content	Book
Product form	Hardback
Publication date	07.09.2010
Subject	Social sciences, law, business > Business

EAN	9780735204515
ISBN	978-0-7352-0451-5
Dimensions (packing)	15 x 21.8 x 2 cm

Series	Prentice Hall USA Prentice Hall USA

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