Services Marketing

Zusammenfassung This textbook provides a comprehensive review and analysis of services marketing issues! practice and strategy. Customer behaviour! expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on! and the managerial content is framed by the GAPS model.

Product details

• Authors: Mary J. Bitner, Mary Jo Bitner, Dwayne Gremler, Dwayne D. Gremler, Valarie Zeithaml, Valarie A. Zeithaml, Valerie Zeithaml, Valerie A. Zeithaml
• Publisher: Mcgraw Hill Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 01.07.2008
• EAN: 9780071263931
• ISBN: 978-0-07-126393-1
• Dimensions: 200 mm x 242 mm x 26 mm
• Subject: Social sciences, law, business > Business