Mary J. Bitner, Mary Jo Bitner, Dwayne Gremler, Dwayne D. Gremler, Valarie Zeithaml, … - Services Marketing

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Mary J. Bitner, Mary Jo Bitner, Dwayne Gremler, Dwayne D. Gremler, Valarie Zeithaml, …

Services Marketing

English · Paperback / Softback

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Description

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Zusammenfassung This textbook provides a comprehensive review and analysis of services marketing issues! practice and strategy. Customer behaviour! expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on! and the managerial content is framed by the GAPS model.

Product details

Authors Mary J. Bitner, Valerie Zeithaml, Dwayne Gremler, Valerie A. Zeithaml, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Valarie Zeithaml
Publisher Mcgraw Hill Academic
 
Content Book
Product form Paperback / Softback
Publication date 01.07.2008
Subject Social sciences, law, business > Business
 
EAN 9780071263931
ISBN 978-0-07-126393-1
Dimensions (packing) 20 x 24.2 x 2.6 cm
 

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