Neuromarketing Practical Insights for Improving Customer Engagement

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.

Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels.

Written by expert trainer Katie Hart, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance.

You'll learn how to:
- Apply neuroscience principles to improve attention, memory and decision-making outcomes
- Implement sensory and emotional cues that strengthen brand recall and campaign resonance
- Analyze, test and refine creative ideas using behavioural insight
- Optimize messaging and targeting by understanding the unconscious drivers of consumer choice
- Use real-world examples to build your credibility and apply techniques across industries

With detailed chapters, practical models and insights backed by real brand research, Neuromarketing equips marketers to develop more effective strategies, deliver stronger results and stand out in a crowded marketplace.

Themes include: neuromarketing strategy, behavioural insight, sensory marketing, consumer decision making, creative optimization, campaign effectiveness

About the author

Katie Hart is an international speaker, trainer and researcher who has been working in the field of neuromarketing for 15 years. Based in Cambridge, UK, she runs her own neuromarketing insights, training and consultancy business, Katie Hart Ltd., delivering impactful training and research to companies including Unilever, Lloyds Banking and Honda. She is the Customer Insights tutor for the Cambridge Marketing College and delivers webinars, podcasts and training on behalf of the Chartered Institute of Marketing (CIM) including the 'Neuromarketing Masterclass' which she developed on their behalf.

Product details

• Authors: Hart Katie, Katie Hart
• Publisher: Kogan Page
• Content: Book
• Product form: Hardback
• Publication date: 03.03.2026
• Subject: Humanities, art, music > Psychology > General, dictionaries; Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Psychology: general, reference works; Social sciences, law, business > Business > Advertising, marketing
• EAN: 9781398622784
• ISBN: 978-1-398-62278-4
• Pages: 264
• Subjects: BUSINESS & ECONOMICS / Consumer Behavior, neuromarketing, Neurosciences, Sales & marketing, Cognitive and behavioural neuroscience, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Cognitive Science, BUSINESS & ECONOMICS / Economics / Social & Behavioral, marketing psychology, Kogan Page, evidence-based marketing, UK marketing strategy, marketing manager toolkit, professional marketing handbook, strategic marketing implementation, Consumer Decision Making, AI and behavioural marketing, advanced marketing techniques, solve declining engagement, behavioural research tools, neuroscience marketing guide, behavioural science for marketers, data-driven marketing insights, behavioural optimisation, creative testing frameworks, improve campaign effectiveness, neuromarketing case studies, sensory cues in branding, cognitive triggers for marketers, Katie Hart, marketing director resources, CMO strategy tools, applied behavioural science, EU consumer insights, sensory marketing techniques, cognitive bias in marketing, US consumer behaviour, how to apply neuroscience to marketing, unconscious drivers of choice, emotional marketing strategy, reduce marketing guesswork, future of marketing trends, optimize marketing performance, how consumers think and decide, behavioural insight for campaigns, message framing techniques, improve campaign ROI, marketing optimisation models, how to refine creative ideas, credibility building for marketers, neuromarketing strategy, neuroscience for brand recall, neuroscience frameworks for marketers, cross-channel campaign optimisation, attention and memory marketing, emotional resonance in advertising, marketing for mid-career professionals