Modern Political Campaigns How Professionalism, Technology, Speed Have Revolutionized Elections

Dr. Michael D. Cohen, a 30+ year veteran of working on, teaching, and writing about political campaigns shows readers how campaigns are organized, explains state-of-the-art tools of the trade, and reveals how some of the most interesting people in politics got their big breaks. He combines academic insights and practical advice that will be of interest to practitioners and students considering careers in politics, and people interested in how elections are won. The second edition, updated to include a new chapter on how campaigns are using artificial intelligence and what that means for democracy, has been completely revised throughout to provide readers with an up-to-date understanding of how candidates succeed.

About the author

Michael D. Cohen

Product details

• Authors: Michael D Cohen, Michael D. Cohen, Cohen Michael D.
• Publisher: Rowman and Littlefield
• Content: Book
• Product form: Hardback
• Publication date: 01.04.2025
• Subject: Social sciences, law, business > Political science > Political science and political education
• EAN: 9781538195093
• ISBN: 978-1-5381-9509-3
• Pages: 224
• Subjects: Fundraising, Political Parties, AI, POLITICAL SCIENCE / Political Process / Political Parties, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, elections, Political Communication, Political parties and party platforms, Elections and referenda / suffrage, Media Strategy, campaigns, political campaigns, voters, campaign managers, Permanent Campaign, get out the vote, applied politics, campaign analytics, field operations, campaign polling, campaign consultants, GOTV, opposition research