Sebastian Masuda

Sebastian Masuda is a Japanese creator who is globally known as the father of Japanese "Kawaii" (cute) subculture which originated in Harajuku. His work is characterized by bright neon colors that led to the emergence of Decora fashion. He wears several hats in the field of fashion, art, and entertainment and uses colorful and kawaii elements as his creative foundation.

About the author

Yuniya Kawamura is professor of sociology at the Fashion Institute of Technology (FIT) in New York.

Product details

• Authors: Kawamura Yuniya, Yuniya Kawamura
• Publisher: Anthem Press
• Content: Book
• Product form: Paperback / Softback
• Publication date: 15.07.2025
• Subject: Humanities, art, music > Art; Fiction > Narrative literature > Letters, diaries
• EAN: 9781839995385
• ISBN: 978-1-83999-538-5
• Pages: 160
• Series: Fashion Auteurs
• Subjects: Fashion, contemporary Art, biography, Expression, icons, BIOGRAPHY & AUTOBIOGRAPHY / Fashion, Biography: arts & entertainment, Individual artists, art monographs, Visual, Harajuku, Biography: arts and entertainment, Cultural studies: dress and society, BIOGRAPHY & AUTOBIOGRAPHY / Asian & Asian American, Global impact, Kawaii Culture, Creative Journey, Psychology Of Color, Youth Subculture, Decora, Anime And Manga, Neon Colors, Cute Aesthetic, Sebastian Masuda, Japanese Soft Power, Shuji Terayama, History Of Harajuku Youth Culture, Japanese Pop Culture