What We Value - The Neuroscience of Choice and Change

''One of my favourite neuroscientists '' ANGELA DUCKWORTH, author of Grit ''Intellectually penetrating and beautifully written'' ROBERT CIALDINI, author of Influence A neuroscientist reveals the hidden calculations that shape our daily decisions - and how to make more fulfilling, impactful choices in your work, relationships and life. Why is it so hard to stick with the choices we make? Why is it so hard to change - and even harder to help others change? The answer lies in the feedback loop between what we value, who we are and what we do: this book is the key to unlocking it. In this groundbreaking book, award-winning neuroscientist Emily Falk reveals the systems in our brains that control our daily decision-making - and gives us the tools to take meaningful action. Blending cutting-edge science with stories and practical insight, she reveals how our values shape our sense of self, how status, community and culture can rewire our minds, and how we can employ these realities to build new opportunities. Armed with this knowledge, you''ll learn how to: - select information, focus attention and set up your environment to support your goals; - become less defensive, take on feedback and broaden your curiosity; - bring your brain in sync with others to learn, persuade and grow. This is an essential guide to working with your brain to build a life shaped by intention.

About the author

Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, where she also directs the Communication Neuroscience Lab and serves as associate dean for research at the Annenberg School for Communication. What We Value is her first book. Her work on the science of attitude and behavior change has been widely covered in the popular press and recognized with numerous awards, including early career awards from the Social & Affective Neuroscience Society and the Association for Psychological Science, the National Institute of Health Director's New Innovator Award, and more. She lives in Philadelphia.

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Product details

• Authors: Emily Falk
• Publisher: Profile Books
• Languages: English
• Product format: Paperback / Softback
• Released: 10.04.2025
• EAN: 9781805226536
• ISBN: 978-1-80522-653-6
• No. of pages: 304
• Dimensions: 150 mm x 232 mm x 26 mm
• Subjects: Guides > Self-help, everyday life > Lifestyle, personal development; Natural sciences, medicine, IT, technology > Natural sciences (general); PSYCHOLOGY / Emotions, Business & Economics / General, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Leadership, Entrepreneurship, SCIENCE / Life Sciences / Neuroscience, BUSINESS & ECONOMICS / Management, SELF-HELP / Personal Growth / General, Popular psychology, Psychology: emotions, Business innovation, Management: leadership & motivation, Neurosciences, Management & management techniques, Management: leadership and motivation, Cognitive and behavioural neuroscience, Entrepreneurship / Start-ups