Sport, Advertising and Global Promotional Culture Identities, Commodities, Spaces and Spectacles

This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.

About the author

Steven J. Jackson is Professor in the SociöCultural Analysis of Sport at the University of Otago, New Zealand, where he is CöDirector of the New Zealand Centre for Sport Policy and Politics. His research interests include globalization; national identity; sport and alcohol policy; and sport advertising. Steven is a past president of the International Sociology of Sport Association (ISSA) and a Corresponding Editor for the International Review for the Sociology of Sport.
David L. Andrews is Professor in the Department of Kinesiology at the University of Maryland, USA, where he is Director of the Physical Cultural Studies Program. His research interests include sports and late capitalism; contemporary cultural theory; globalization and sport; social injustices and inequalities; and the sociology of sport, health and physical activity. David serves as Assistant Editor of the Journal of Sport and Social Issues and as editorial board member of the Sociology of Sport Journal, Leisure Studies, Quest and Sport Management Review. He is an elected fellow in the American Academy of Kinesiology and Physical Education (AAKPE).

Summary

This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.

Product details

• Assisted by: Steven J. Jackson (Editor), David L. Andrews (Editor)
• Authors: Steven J. (University of Otago Jackson
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Hardback
• Publication date: 07.02.2025
• Subject: Social sciences, law, business > Business > Advertising, marketing
• EAN: 9780367752194
• ISBN: 978-0-367-75219-4
• Pages: 334
• Series: Routledge Research in Sport, Culture and Society
• Subjects: Advertising, Media Studies, SPORTS & RECREATION / General, BUSINESS & ECONOMICS / Advertising & Promotion, SPORTS & RECREATION / Business Aspects, Sociology: sport & leisure, Sport: general, Sociology: sport and leisure, Sports management and facilities, Media Sociology, SPORTS & RECREATION / Cultural & Social Aspects, Hospitality and service industries, Surveillance Capitalism, cultural commodification;surveillance capitalism;media sociology;gender politics in sport;disability representation;consumer citizenship;sport advertising social inequality, Disability representation, gender politics in sport, consumer citizenship, sport advertising social inequality