Consumer Behavior Analysis (A) Rational Approach to Consumer Choice

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

About the author

Donald A. Hantula is an organizational psychologist, Associate Professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and Director of the Decision Laboratory at Temple University, USA.
Victoria K. Wells is Senior Lecturer in Marketing at Durham Business School at the University of Durham, UK. Previously she was a Strategy and Research Associate and Lecturer in Marketing at Cardiff Business School, UK. She has also worked in industry as an Account Executive in marketing communications.

Summary

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

Product details

• Assisted by: Hantula Donald A. (Editor), Wells Victoria K. (Editor), Donald A. Hantula (Editor), Victoria K. Wells (Editor)
• Authors: Donald A. (Temple University Hantula
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Paperback / Softback
• Publication date: 14.10.2024
• Subject: Social sciences, law, business > Business > General, dictionaries
• EAN: 9781032924168
• ISBN: 978-1-0-3292416-8
• Pages: 266
• Subjects: Sociology, Business & Economics / General, Economics, Market research, Society & culture: general, BPM, Organizational theory & behaviour, Sales & marketing management, Psychological theory, systems, schools and viewpoints, Occupational and industrial psychology, Occupational & industrial psychology, Psychological theory & schools of thought, Retail sector, Society and culture: general, Organizational theory and behaviour, Retail and wholesale industries, Sales and marketing management, radical behaviorism, Consumer’s Learning History, Shopping Occasion, OBM Research, OBM Study, Counterfeit Buyers, Savory Biscuits, Relative Sales, Utilitarian Level, In-store Experiment, OBM Intervention, Target Brand, Higher Informational Level, VA Service, Alternating Treatment Design, Behavior Analytic Consumer Research, Dish Detergent, Utilitarian Reinforcement