Speed Storytelling Toolkit

Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines? Former BBC journalist Felicity Cowie has the insider secrets you need build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes

About the author

Felicity Cowie is a media relations coach who empowers early-stage businesses to work with journalists to gain competitive advantage. Having been pitched at least 100,000 story ideas in 15 years as a journalist, she knows what breaks through and why, and her mission is to help new businesses collaborate effectively with newsrooms to make an impact from the start!
As a journalist, she worked as a producer on the BBC's main news planning desk (for all its national and world news outlets) and was an editor of its investigative documentary series Panorama. She pioneered ‘user generated content’ across BBC News, especially on 7/7, and won two Royal Television Society Awards for her teamwork.
As a media relations consultant and trainer for some of the world’s leading organisations (including the NHS, UCAS, and Virgin), she successfully pitched, and coached others to pitch, stories resulting in 1000s of pieces of media coverage.

Summary

Media coverage helps you stand out as a business. But how come it?s always your competitor who gets the headlines? Former BBC journalist Felicity Cowie knows the secrets to building media relationships and become the go-to authority in your field. Discover how to secure outstanding coverage for your business, consistently, in just 6 minutes!

Product details

• Authors: Felicity Cowie
• Publisher: Practical Inspiration Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 08.04.2025
• EAN: 9781788607476
• ISBN: 978-1-78860-747-6
• No. of pages: 120
• Dimensions: 15 mm x 10 mm x 155 mm
• Weight: 64 g
• Series: 6-Minute Smarts
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Industries / Media & Communications, Advice on careers & achieving success, Advice on careers and achieving success, Media, Information & Communication Industries, Relating to adulthood, Entrepreneurship / Start-ups