Hands-On Salesforce Data Cloud Implementing and Managing a Real-Time Customer Data Platform

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This book will help you:

• Develop a plan to execute a CDP project effectively and efficiently
• Connect Data Cloud to external data sources and build out a Customer 360 Data Model
• Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure
• Use Salesforce Data Cloud capabilities for identity resolution and segmentation
• Create calculated, streaming, visualization, and predictive insights
• Use Data Graphs to power Salesforce Einstein capabilities
• Learn Data Cloud best practices for all phases of the development lifecycle

About the author

Joyce Kay Avila has more than 25 years as a business and technology leader. She has bachelor's and master's degrees in the fields of computer science and accounting business administration, and completed her PhD coursework in accounting information systems.

Joyce holds 19 Salesforce certifications and accreditations, and is Tableau certified. She is a Salesforce All Star Ranger and a Salesforce Einstein Champion alumni. She is also certified in Snowflake and is a Snowflake Data Superhero.

For the Salesforce and Snowflake communities, Joyce produces a running series of how-to-videos on her YouTube channel. She is also the author of the O'Reilly book, Snowflake: The Definitive Guide.

Product details

• Authors: Joyce Kay Avila, Joyce Kay Avila
• Publisher: O'Reilly
• Content: Book
• Product form: Paperback / Softback
• Publication date: 01.10.2024
• Subject: Natural sciences, medicine, IT, technology > IT, data processing > IT
• EAN: 9781098147860
• ISBN: 978-1-0981-4786-0
• Dimensions (packing): 17.8 x 23.3 x 2.3 cm
• Weight (packing): 788 g
• Subjects: Data Mining, BUSINESS & ECONOMICS / Operations Research, Cloud Computing, Web Services, Enterprise Software, Operational research, COMPUTERS / Data Science / Data Visualization, COMPUTERS / Data Science / Data Analytics, COMPUTERS / Internet / Web Services & APIs, COMPUTERS / Distributed Systems / Cloud Computing, COMPUTERS / Database Administration & Management, Data capture and analysis, Data Capture & Analysis, COMPUTERS / Business & Productivity Software / General, Salesforce Customer Data Platform (CDP) Salesforce Genie Salesforce Data Cloud CRM Customer 360 view Real-time CRM Snowflake AWS