CHF 159.00

Pat Jordan

Creating a Brand Story
Use Psychology to Deliver a Customer-Centred Narrative

English · Hardback

Will be released 03.06.2025

Description

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

Pat Jordan

Product details

Authors	Pat Jordan
Publisher	Kogan Page

Content	Book
Product form	Hardback
Publication date	03.06.2025
Subject	Social sciences, law, business > Business > Advertising, marketing

EAN	9781398618848
ISBN	978-1-398-61884-8
Pages	232

Subjects	Advertising, Market research, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Industries / Media & Communications, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Thumbs up or thumbs down? Write your own review.