Houver, Nathalie Houver - Le petit marketing 2025 : l'essentiel en bref

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Houver, Nathalie Houver

Le petit marketing 2025 : l'essentiel en bref

French · Paperback / Softback

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Description

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Seize fiches synthétisant les grands concepts du marketing tels que le positionnement, les cibles commerciales, les études de marché, la veille informationnelle, le développement d'une marque ou la distribution et la diffusion de l'offre.

Product details

Authors Houver, Nathalie Houver
Publisher Dunod
 
Content Book
Product form Paperback / Softback
Publication date 04.09.2024
Subject Social sciences, law, business > Business > Advertising, marketing
 
EAN 9782100855384
ISBN 978-2-10-085538-4
Pages 48
Dimensions (packing) 10 x 21 cm
Weight (packing) 52 g
 
Series Les petits experts
 

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