Big Book of Color Design

Informationen zum Autor A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books. Zusammenfassung Few books on design address the use of color and its role as a tool that creates moods, images and emotion. Now at last The Big Book of Color in Design addresses this need, providing a rich treasure chest of ideas in its 30 different sections. Each section follows a mood (such as "classy," "hot," "regal," or "corporate") and shows current projects designed to evoke that feeling. Every project features a color chip with the CMYK formula for creating a similar tone. Hundreds of examples show how color is used in brochures, ads, logos and more. A worthy successor to the best-selling Big Book of Design Ideas, The Big Book of Color in Design is the ultimate companion to anyone designing for today's sophisticated market.

Product details

• Authors: David E. Carter
• Publisher: Harper Collins Usa
• Content: Book
• Product form: Hardback
• Publication date: 29.04.2003
• Subject: Humanities, art, music > Art
• EAN: 9780060536121
• ISBN: 978-0-06-053612-1
• Pages: 384
• Dimensions (packing): 22 x 30 x 3 cm
• Subjects: ART: General, BUSINESS & ECONOMICS: Advertising & Promotion, DESIGN: Graphic Arts / General, DESIGN: Graphic Arts / Advertising, ART: Color Theory, DESIGN: Graphic Arts / Commercial & Corporate, ART: Techniques / General, DESIGN: General