Persuasion Social Influence and Compliance Gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.

Product details

• Authors: Robert H Gass, John S Seiter, Robert H. Gass, John S. Seiter, Gass Robert H., Seiter John S., Robert H (California State University Gass, Robert H. (California State University Gass, Robert H. Seiter Gass, Robert H Seiter Gass
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Paperback / Softback
• Publication date: 01.11.2023
• Subject: Social sciences, law, business > Media, communication > Communication science; Humanities, art, music > History
• EAN: 9781032562018
• ISBN: 978-1-0-3256201-8
• Pages: 474
• Subjects: Marketing, Advertising, Media Studies, Negotiation, PSYCHOLOGY / Social Psychology, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Midas Touch, social proof, Psychology: emotions, Politics & government, Credibility, Humanities, Conformity, Social, group or collective psychology, Communication Studies, Occupational & industrial psychology, group dynamics, Deception, Intelligence & reasoning, Sleeper Effect, Young Men, Uncertainty Avoidance, political campaigns, Message Framing, visual persuasion, HPV vaccination, inoculation theory, Vice Versa, deception detection, emotional marketing, persuasive messages, nonverbal cues, social judgment theory, digital misinformation, Guilt Appeals, AIDS Memorial Quilt, ethical persuasion, Extended Parallel Process Model, Rhetorical Design Logic, Compliance Gaining, advanced social influence strategies, IAT Measure, Interpersonal deception theory, Fear appeal, Goals Plans Action Theory, motivational appeal, Subliminal Priming, Low Credibility Sources, Motivational Appeals, sequential persuasion