Marketing Channel Strategy An Omni-Channel Approach

Summary

This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

Product details

• Authors: Robert W. Sivadas Palmatier, Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary, Palmatier Robert W., Stern Louis W., El-Ansary Adel I., Robert W. Stern Palmatier, Palmatier Robert, Robert Stern Palmatier
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Hardback
• Publication date: 23.07.2019
• Subject: Social sciences, law, business > Business > Management
• EAN: 9781138593930
• ISBN: 978-1-138-59393-0
• Pages: 374
• Subjects: Business & Economics / General, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Multilevel, business strategy, Sales & marketing, Retail sector, Sales and marketing, Retail and wholesale industries, recreational vehicles, Channel Partners, marketing channels, distribution channel management;cross-channel shopping behaviour;retail channel optimisation;B2B supply chain strategies;channel conflict resolution;franchise contract enforcement;advanced omni-channel strategy frameworks, Manage Channel Relationships, BoP Market, End User Segments, retail channel optimisation, channel conflict resolution, cross-channel shopping behaviour, advanced omni-channel strategy frameworks, B2B supply chain strategies, franchise contract enforcement, Channel Members, Retailer’s Loyalty Program, Gray Markets, Multi-unit Franchising, Efficiency Template, Channel Relationship, Service Outputs, Master Distributors, Physical Product Attributes, Sunglass Hut, Master Franchising, Target End Users, Export Trading Companies, Channel Functions, Spatial Convenience