Sports Innovation Management

Summary

The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed.

Product details

• Authors: Vanessa (La Trobe University Ratten, Vanessa Ratten, Ratten Vanessa
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Hardback
• Publication date: 22.08.2017
• Subject: Social sciences, law, business > Business > Management
• EAN: 9781138037311
• ISBN: 978-1-138-03731-1
• Pages: 128
• Subjects: Business & Economics / General, Sports training & coaching, business strategy, Research & development management, Sporting events and management, Research and development management, innovative marketing strategies, transformational leadership theory, athlete entrepreneurship, resource optimisation in sport, sustainable sport development, emergent sport business ventures, creativity in sport