Fr. 666.00

Vassilis Dalakas, Michael J. Fetchko, Michael J. Roy Fetchko, Donald P. Roy, Roy Donald P.

Sports Marketing

English · Hardback

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Description

Summary

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

Product details

Authors	Vassilis Dalakas, Michael J. Fetchko, Michael J. Roy Fetchko, Donald P. Roy, Roy Donald P.
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	31.01.2024

EAN	9781032112763
ISBN	978-1-0-3211276-3
No. of pages	464
Subjects	Social sciences, law, business > Business > Economics SPORTS & RECREATION / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sports management & facilities, Sports management and facilities, Sales and marketing

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