Unleadership - Make Building Relationships Your Business

You don't know what it's like to work for you.
 
Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!
 
In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their signature combination of business snark and timeless advice, drawing on dozens of interviews with finance, entertainment, tourism, and hospitality leaders to show you how to ditch the spreadsheets and remember how to be awesome! The book is full of case studies perfect for brand-new business leaders, solopreneurs, as well as people who run bigger teams.
 
You'll also find:
* Interviews with recognized business leaders loaded with invaluable wisdom and unguarded, human moments
* A fun and authentic reading experience direct from the people who run UnMarketing.com, a world-leading viral marketing company
* Unfiltered and engaging commentary on what actually makes your followers, employees, and team members tick, and what they look for in a kick-ass leader
 
There are plenty of books out there trying to reduce leadership to boring stats and sterile profiles. This ain't one of 'em. This is a book for leaders looking to make real and honest connections with their people so they can build an agile team that gets results. A book by humans, for humans. Grab a copy today!

List of contents

1 Leadership in the Age of Disruption 1
 
2 What Is UnLeadership? 3
 
3 Leadership Is a Creative Profession 5
 
4 UnLeadership Begins with Awareness 7
 
5 What is the Archetype of a Leader? 11
 
6 Heroic Leadership 17
 
7 Full Thought Leadership 21
 
8 Leadership Has Your Back 27
 
9 Game-Changing Leadership 31
 
10 Leadership Closes the Gap 35
 
11 Leadership Is a Group Project 39
 
12 Leadership Is a Mindset-Based on Practice 41
 
13 The Leadership Gap 45
 
14 UnLeadership, Trust, and Community 49
 
15 Rising Leadership 51
 
16 Leading for Impact 55
 
17 An Ear for Leadership 59
 
18 Leading with Our Best Friends 63
 
19 Leadership When Push Comes to Shove 71
 
20 A Note on Hiring 75
 
21 Leading by Example 79
 
22 Unorthodox Leadership 83
 
23 Leading with Content 87
 
24 A Note on Mentorship 91
 
25 Leadership Is More Than a Label 95
 
26 Leadership That Outshines 99
 
27 Planting Leadership Seeds 103
 
28 Serious Leadership 107
 
29 Leadership Is a Compass, Not a Map 111
 
30 A Note: A Workplace Is Not a Family 115
 
31 UnLeadership Is Driven by Values 117
 
32 Leadership Momentum 119
 
33 Be the Change Leadership 123
 
34 Leadership Practice 127
 
35 Leading in Beauty 131
 
36 Leadership Hospitality 135
 
37 UnLeadership Pathways 139
 
38 A Note: Work-Life Balance 143
 
39 Leadership and Influence 145
 
40 A Leadership Franchise 149
 
41 Gold Record Leadership 153
 
42 Leadership, a Founder's Story 157
 
43 Leadership Resilience 161
 
44 The Ingredients of Leadership 163
 
45 Leadership and Communication 167
 
46 Leadership Is Telling the Right Story 169
 
47 Mostly Money Leadership 173
 
48 Leadership and Education 177
 
49 Gaming Leadership 181
 
50 A Note about Burnout 185
 
51 Leadership's Greatest Challenge 189
 
52 UnLeadership and Transformations 193
 
53 Change Enthusiasm 195
 
54 Transformative Leadership 201
 
55 Leadership Is the Killer App 205
 
56 Executive Leadership 209
 
57 Leading through Innovation 213
 
58 Thought UnLeadership 217
 
59 Leaders Intervene 221
 
60 Demystifying Leadership and Innovation 225
 
61 UnLeadership Is Flexible 229
 
62 Leadership and Human Resources 233
 
63 Leadership Sucks, and How to Fix It 237
 
64 Democratizing Leadership 241
 
65 UnLeadership and Crisis 245
 
66 Crisis Leadership 249
 
67 A Note on Curiosity 253
 
68 Principled Leadership 255
 
69 Leadership Goes Big and Goes Home 261
 
70 What We UnLearned 267
 
A Final Note 271
 
References 275
 
Index 279

About the author

SCOTT and ALISON STRATTEN-the bestselling authors of UnMarketing, UnSelling, and UnBranding-are back! Together, they have brought their better business practices to thousands of people worldwide. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Remax, Microsoft and many others have been brave enough to want their advice. Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott's presentations not only get people laughing and thinking, but also doing. Alison does most of the writing at UnMarketing (with over a quarter of a million words between their seven books), so when you find spelling or grammar mistakes, she's the one you need to give your feedback to. UnLeadership is their seventh book together, which represents their thoughts on the changing world of business through their experiences of entrepreneurship, two and a half degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite).

Summary

You don't know what it's like to work for you.

Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!

In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their signature combination of business snark and timeless advice, drawing on dozens of interviews with finance, entertainment, tourism, and hospitality leaders to show you how to ditch the spreadsheets and remember how to be awesome! The book is full of case studies perfect for brand-new business leaders, solopreneurs, as well as people who run bigger teams.

You'll also find:
* Interviews with recognized business leaders loaded with invaluable wisdom and unguarded, human moments
* A fun and authentic reading experience direct from the people who run UnMarketing.com, a world-leading viral marketing company
* Unfiltered and engaging commentary on what actually makes your followers, employees, and team members tick, and what they look for in a kick-ass leader

There are plenty of books out there trying to reduce leadership to boring stats and sterile profiles. This ain't one of 'em. This is a book for leaders looking to make real and honest connections with their people so they can build an agile team that gets results. A book by humans, for humans. Grab a copy today!

Product details

• Authors: Alison Stratten, Scott Stratten, Scott Stratten Stratten, Stratten Scott
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 28.02.2024
• EAN: 9781394223381
• ISBN: 978-1-394-22338-1
• No. of pages: 304
• Subjects: Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Management; Management, Führung, Business & management, Wirtschaft u. Management, Management f. Führungskräfte, Management / Leadership, Gemeinnützige Organisationen / Management u. Führung, Non-Profit Organizations / Management Leadership