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Step Aside, Mediocre Leaders: Learn What NOT To Do!
Ditch the fluff and sugarcoating and learn how to lead the way your people deserve. In How NOT To Lead, Dr. Chase Cunningham, a seasoned cybersecurity heavyweight and Retired Navy Chief, doesn't give you a textbook guide on leadership -- he delivers a no-holds-barred, gloves-off masterclass on the lethal mistakes that'll tank your leadership game and ultimately sink your reputation and even your company's future.
Want the brutal truth? This book slaps you with some cold, hard realities:
* What happens when you fall off your ego and hit your IQ on the way down as a leader, and why you need to do that.
* The absolute idiocy of "Mushroom Farming": keeping your team in the dark, feeding them crap, and expecting gourmet results.
* A nowhere-to-hide deep dive into "Dumpster Chickens" leadership: using destructive tactics that rip apart team spirit and obliterate business success.
* The triple threat: the three non-negotiable currencies every leader MUST have. Miss one, and you're doomed.
* Eye-opening case studies -- ripped from headlines and history books -- that throw a spotlight on the real-world disasters of crappy leadership.
Aimed squarely at managers, executives, and anyone brave enough to lead, How NOT To Lead is your audacious guide through the minefield of leadership pitfalls. If you've got the intestinal fortitude to read this book, then drop what you are doing and hitch up your britches for some tough love.
Don't let mediocrity be your legacy, do better. Your employees deserve it and so do you!
List of contents
Introduction ix
Chapter 1 The Value of Knowing What NOT to Do 1
Chapter 2 The Only Currencies That Matter as a Leader 19
Time 19
Trust 25
Respect 33
The Most Valuable Currency 42
Chapter 3 You Deserve What You Tolerate 45
Chapter 4 Flat Organization, Flat Fail 61
Chapter 5 Don't Be a Dumpster Chicken 69
Chapter 6 Go Slow to Be Fast 77
Chapter 7 Beware the Brilliant Jerk. 85
Chapter 8 Money, the Root of All Evil (But It May Yield the Fruit of Success) 93
Chapter 9 Don't Be a Mushroom Farmer 105
Chapter 10 Choose Your Horse Wisely. 117
Chapter 11 Don't Lose Perspective, and Never Let Your Ego (Or Title) Write Checks Your Ass Can't Cash 129
Chapter 12 Get Past the Fatal Funnel 141
Chapter 13 Don't Chase Unicorns 151
Chapter 14 Microscope, Telescope, or Mirror? 165
Chapter 15 Proof Is in the Pudding 175
References 185
Acknowledgments 191
About the Author 193
Index 195
About the author
CHASE CUNNINGHAM, known in the cybersecurity industry as "DrZeroTrust," has extensive expertise in every aspect of enterprise security. He is a former Vice President and Principal Analyst at Forrester, where he tracked and covered all aspects of enterprise security, including Zero Trust trends, technologies, and frameworks.
