CHF 226.00

Digital Transformation in Aviation, Tourism and Hospitality in
Southeast Asi

English · Hardback

Shipping usually within 1 to 3 weeks

Description

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Technological advances and the drive to digitalise business processes in aviation, tourism and hospitality has forced the industries to go along with the digital movement. This book brings together contributions from leading scholars in the field and explores the digital transformation in these industries in Southeast Asia.


About the author










Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He has been working for the tourism industry as a consultant, academic, and researcher for over 20 years.
Nor Aida Abdul Rahman is Associate Professor at Universiti Kuala Lumpur, Malaysia, and currently serves as Head of Aviation Management at Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology, in Subang, Selangor, Malaysia.


Summary

Technological advances and the drive to digitalise business processes in aviation, tourism and hospitality has forced the industries to go along with the digital movement. This book brings together contributions from leading scholars in the field and explores the digital transformation in these industries in Southeast Asia.

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