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The amazing success story of the man behind Ströer, t-online.de, Statista...
With his perseverance and penchant for risk-taking, Udo Müller has put everything on one horse on more than one occasion. He started off in the world of out-of-home advertising and became the market leader, fi rst in East Germany and then in unified Germany. Then he went global. And shortly afterwards, he went public on the stock market in spectacular fashion. This was followed by the expansion of his product line to include digital publishing, online marketing and direct marketing. During the period of transition from the "old economy" to the "new economy" Ströer has developed into a unique and diverse media empire.
About the author
Hartmut M Volz
, born 1946, has been working as a journalist for more than fifty years. For nearly two decades he was a member of the editorial staff of the “Spiegel”, editor-in-chief at News in Wien, and supported Axel Springer, Burda, Bauer, Deutsche Börse, Siemens, Tui and Yahoo as a media advisor He is the author of
Die Spur des Geldes. Der Fall des Hauses Siemens
(2009).
Summary
The amazing success story of the man behind Ströer, t-online.de, Statista…
With his perseverance and penchant for risk-taking, Udo Müller has put everything on one horse on more than one occasion. He started off in the world of out-of-home advertising and became the market leader, fi rst in East Germany and then in unified Germany. Then he went global. And shortly afterwards, he went public on the stock market in spectacular fashion. This was followed by the expansion of his product line to include digital publishing, online marketing and direct marketing. During the period of transition from the “old economy” to the “new economy” Ströer has developed into a unique and diverse media empire.
